For example, warm colors such as red, orange, and yellow can create feelings of warmth, excitement, and energy, while cool colors such as blue, green, and purple can create feelings of calm, relaxation, and peace.īehaviors: Color can also influence our behavior. Here are some ways that color can influence us:Įmotions: Different colors can evoke different emotions. ![]() How does color influence consumers?Ĭolor has a powerful influence on our emotions, behaviors, and perceptions. It’s probably due in part to the influence of colors. ![]() Or why did you buy something you didn’t actually need at the department store? This article was written in collaboration with Piktochart’s design team, the industrious creators of the templates you love.Įver wonder why you get the sudden urge for a burger when you drive past the Golden Arches?
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